Senior Process Manager

Job Summary

View More Jobs Senior Process Manager Pune, Maharashtra, India Job Description We are looking for a results-driven and analytically sharp Paid Media Specialist to lead and execute performance marketing campaigns across LinkedIn, Google, Bing, Facebook, and Instagram. The ideal candidate is a data-obsessed digital marketer who understands the nuances of each advertising platform, thrives in a fast-paced environment, and has a strong track record of driving measurable business outcomes through paid media. You will own the end-to-end management of paid campaigns from strategy and planning to execution, optimization, and reporting; while collaborating closely with the creative, content, and marketing teams. Key responsibilities: - Plan, set up, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager, ensuring campaigns are aligned with business goals and performance targets. - Develop comprehensive paid media strategies tailored to each platform’s audience, ad formats, and bidding mechanisms balancing brand awareness, lead generation, and conversion objectives. - Execute and manage all campaign components including audience targeting, keyword research, ad copy, creatives briefing, bid strategies,...