Job Summary
Skip to main content. View More Jobs Process Manager Mumbai, Maharashtra, India Job Description Key Responsibilities - Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK - Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks. - Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency. - Manage Marketing Channel setup, processing rules, and attribution validation. - Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution. - Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs. - Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.). - Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau. - Perform cohort, attribution, contribution, trend, and funnel analysis. - Collaborate with marketing, product, and technology teams to optimize measurement and personalization. Qualifications & Requirements - Hands on experience in Adobe Tagging / Adobe Analytics. - Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks. - Proven experience with Marketing...
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