Process Manager

Job Summary

Skip to main content. View More Jobs Process Manager Mumbai, Maharashtra, India Trending Job Description Roles and Responsibilities: - Campaign Execution: Build, test, and deploy end-to-end lifecycle campaigns across Push, IAM (In-App Messages), Content Cards, Email, and SMS. - Canvas Mastery: Architect complex, multi-step customer journeys using Braze Canvas, utilizing branching logic, frequency capping, and re-eligibility settings. - Personalization: Use Liquid logic and Connected Content to pull real-time data into messages for a truly 1:1 user experience. - Audience Segmentation: Define and maintain dynamic segments based on custom attributes, events, and behavioral data. - A/B Testing: Design and execute rigorous multivariate tests on copy, creative, and send-times to drive incremental lift in KPIs. - Reporting & Analytics: Monitor campaign health and report on key metrics (CTR, Conversion Rate, Unsubscribe Rate) using Braze Current or native reporting tools. - Data Integrity: Collaborate with Engineering and Product teams to ensure the right custom attributes and events are being mapped correctly into the Braze SDK. - Hands-on Braze Experience: Minimum 3 years of experience specifically inside the Braze platform (Braze Certification is a...